---
title: How to install the PostPilot Web Pixel in your Shopify store
description: Adding our pixel is straightforward, and the process is similar to many other common tools you may already be familiar with.
---

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# How to install the PostPilot Web Pixel in your Shopify store

## You can target anonymous visitors to your site using our PostPilot Web Pixel. 

 This guide is for standard Shopify stores. If your store isn't on Shopify, or your storefront is headless (built on Shopify Hydrogen), use [*How to Install the Pixel Using Theme Code or Google Tag Manager*](https://help.postpilot.com/knowledge/how-do-i-install-the-sitematch-pixel-using-google-tag-manager?hsLang=en)instead. 

**Note:** The PostPilot Tracker Pixel is only supported for visitors residing in the US.

### Step 1: Update Shopify permissions

*(This step is only needed if your store connected before September 11, 2026, skip to Step 2 if you connected after.*

1. Login to PostPilot and click** Integrations**.  
2. Click **Manage** under  **PostPilot Tracker** on the Integrations page.   
   ![](https://help.postpilot.com/hs-fs/hubfs/image-png-Aug-11-2026-03-06-46-8341-PM.png?width=464&height=263&name=image-png-Aug-11-2026-03-06-46-8341-PM.png)
3. **If you connected your Shopify store before September 11, 2026**, you'll need to approve two additional permissions first. Click  **Upgrade permissions** if prompted. ![](https://help.postpilot.com/hs-fs/hubfs/image-png-Sep-16-2026-06-19-53-5324-PM.png?width=670&height=364&name=image-png-Sep-16-2026-06-19-53-5324-PM.png)
4. This redirects to Shopify's standard permissions screen, where you'll be asked to approve two things:   
   \- Permission to manage web pixels  
   \- Permission to view customer storefront events (page views, add-to-cart, etc.). 

**Tip**  The tracking pixel always loads in the background for your visitors, and won't slow down your site's page load speed.

### Step 2: Install Web Pixel 

1\. On the PostPilot Tracker page, click **Install Web Pixel**.  
![](https://help.postpilot.com/hs-fs/hubfs/image-png-Sep-16-2026-06-29-45-2758-PM.png?width=532&height=240&name=image-png-Sep-16-2026-06-29-45-2758-PM.png)

2\. Once you click **Install Web Pixel**, your Trackers page will show **Active**, this confirms the pixel installed successfully.

![](https://help.postpilot.com/hs-fs/hubfs/image-png-Sep-16-2026-06-30-54-9309-PM.png?width=566&height=289&name=image-png-Sep-16-2026-06-30-54-9309-PM.png)

To check whether it's actually collecting data, head to the SiteMatch page and look for the **Verified** status. Allow 1-2 hours after your pixel's first fire for Verified to appear, then up to 24-48 hours for your visitor data to fully sync into your account. Once verified, you're ready to start using your SiteMatch pixel. 

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