---
title: How do I track the results of a campaign?
description: In this article we'll go over how to track the results of your campaign using our Shopify integration.
---

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# How do I track the results of a campaign?

## In this article we'll go over how to track the results of your campaign using our Shopify integration.

### Tracking your performance

Reporting is automatically built into every campaign you send.

You can see:

- **Revenue:** The sales total from all orders made by the customers who received this campaign
- **Orders:** The number of orders made by customers who received the campaign
- **ROAS:** Total Revenue / Total Spent = Campaign return on ad spend
- **Conversion Rate:** Percentage of customers receiving the campaign who have made a purchase
- **Sent:** The number of postcards sent
- **Spent:** The total cost of sending the campaign

#### Tracking based on customers that received the card

PostPilot tracks each customer that was sent a postcard for 60 days from expected delivery date. If those customers make a purchase during that time, it gets attributed to the card that they received.

#### Tracking by a discount code

Discounts can be a powerful incentive to get customers back to your store and buying again. If you create a unique coupon code for a campaign, you can add it to your campaign to track orders that specifically used that code.

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