How do I personalize my postcards?

How personalization works

PostPilot editor has personalization built right into the editor experience. You'll notice on the left of the editor a button that looks like code - that's where things get interesting!

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When you click this button you are shown all of PostPilot's customer personalization. 

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From simple customer data like first name and last name to more complex personalization like adding a dynamic date based on when the postcard is expected to be delivered, PostPilot has you covered!

Once you've selected what you want to put in your template a placeholder shows up in your design. This will be replaced with customer-specific data when your postcards are printed.

Please note: For dynamic coupon codes, we recommend keeping them under 10 characters to ensure proper usage and fitment. 

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Data needed for Personalization

Due to our deep integration with Shopify, you get all this personalization automatically from our integration. No need to import a CSV or manually update customers. We keep your customer list in sync with your customer list in your store.