How do segments work in PostPilot?

Segments allow you to define the audience you want to target with your campaign. In this article we'll go over how you can segment your customer list using PostPilot.

Step 1:

First go to the Segments section in your account, and click on New Segment

Step 2:

Next select the store you wish to Target your customers from.

Screen Shot 2022-12-13 at 2.34.29 PM

Step 3:

Below you can explore some sample segments to help get you started.

Step 4:

For now we'll just go to DIY > Build.

Step 5:

Let’s say we want to see all customers that have purchased in the last 90 days.

In that case, we'd click Add Filter, then we would select “Last Order Date (relative)” from the filter drop-down. Once your filter is set, click the Refresh button at the bottom of the page to see the live count from your Shopify store.

Screen Shot 2022-12-13 at 2.44.40 PM-1

It's important to note that segments are dynamic.

If a customer acquires the criteria defined by a segment, they will automatically get added to the appropriate segment. This also means that if the customer loses the criteria defined by the segment, the customer will automatically get removed from the segment.