Why Segments?

Segments are groups of customers that are queried from your entire customer list. Segments allow you to group together customers that have things in common. For example, you might want to create a segment of customers that hold a common tag or live in a certain city

Segments are dynamic. This means that if the customer loses the criteria defined by the segment, the customer will automatically get removed from the segment. If a customer acquires the criteria defined by a segment, they will automatically get added to the appropriate segment.

Creating Segments


Go to Segments > New Segment

First you'll see some simple recipes we've built to help you get started quicker.

For now we'll just go to DIY > Build

Let’s say we want to see all US customers sharing a common tag.

In that case, we'd click Add Condition, then we would select “Tags” from the filter drop-down.

Select “include” and enter the tag you would like to segment your customers by. 

If  you've connected your store you'll see another section below that will provide you live counts of customers that currently match those conditions when you click Update Count.

Available PostPilot Filter Conditions

Text Filter Conditions

When segmenting by a text field, PostPilot gives you the ability to segment based on the value in that string.

  • Fullname
  • Line 1
  • Line 2
  • City
  • State
  • Postal code
  • Last order financial status
  • Last order fulfillment status

Date Filter Conditions

When segmenting by a date field, PostPilot gives you the ability to segment on:

An absolute date:

Or relatively based on that fields date

  • Date was added (absolute)
  • Date was added (relative)
  • Last order date (absolute)
  • Last order date (relative)
  • Last postcard received (absolute)
  • Last postcard received (relative)

Number Filter Conditions

When segmenting by a number field, PostPilot gives you the ability to segment based on the field value.

  • Number of orders

Money Filter Conditions

When segmenting by a Money field PostPilot gives you the ability to segment based on the value in that string.

  • Total spent
  • Last order total

Unique Filter Conditions

  • Country 
  • Tags
  • Account status
  • Accepts marketing
  • Last order product titles
  • Campaign Activity
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