Tracking your performance
Reporting is automatically built into every campaign you send. You can see:
Campaign return on investment (ROI)
The sales total from all orders made by the customers who received this campaign (Sales Total)
Percentage of customers receiving the campaign that have made a purchase (Conversion)
The number of orders made by customers received the campaign (Orders)
The number of postcards sent (Sent)
The total cost of sending the campaign (Total Cost)
Tracking based on customers that received the card
PostPilot tracks each customer that was sent a postcard for 45 days from the expected delivery date. If those customers make a purchase during that time, it gets tracked. Purchases that happen before the expected delivery date of the postcard are not tracked.
Tracking by a discount code
Discounts can be a powerful incentive to get customers back to your store and buying again. If you create a unique coupon code for a campaign, you can add it to your campaign to track orders using that code.